20 Questions With Frank Sellingsloh, Founder of Seo in the Sun

What would you like to promote?

SEOintheSUN - online marketing seminars, workshops and training on Tenerife (Canary Islands). We don’t offer our courses online - you actually have to come here to learn about it.

Is this your first business?

No, it’s my third business. I have a Spanish language school and I rent out cottages on Tenerife.

What is the #1 reason for your company's success?

The location, Tenerife, and the good results of our clients.

When did it become a reality that you guys were successful?

When we saw that everybody was happy with their stay here. We knew that we could use those testimonials and that people would spread the word about our courses.

Were there some tough times financially when you were starting the business?

Not really, because I could use the earnings from my two other companies to build the third one.

What is working best for your marketing right now?

SEO and definitely the direct outreach to prospects.

What percentage of your clients find out about you guys this way?

About 70% we generate through direct outreach and the remaining 20% through good Google rankings.

What is your biggest differentiator?

Teaching Online Marketing offline, long term and super intensive (the whole day), which includes a lot of supervised practical training. Our clients REALLY learn HOW TO apply the theory to the practice.

What is the toughest decision you've had to make in the last few months?

Hiring and firing people in order to find really good staff.

What is your daily routine?

I get up at 6 or 6:30 and start working in my home office on a task that needs all my concentration. I have breakfast at 8 and go on working on tough tasks until 1 p.m. Then I drive to the office and have meetings, answer emails and do “things”  that don't need such a high energy level.

What is the best place to eat in your city?

There is this small garage restaurant that you will never find on your own. Just come to Tenerife and I will show you.

What are your hobbies when you're not really busy?

I love poker, but offline. Reading is also one of my favorite activities, which I do at least two hours a day. Hiking on the weekends is a must.

What book do you recommend the most?

I know that you expect a business book. But the book that I read over and over again is “Cannery Row” by John Steinbeck.

What is your favorite place to visit?

Barcelona.

What business would you love for someone else to start?

Of course I would recommend an online business. Start learning online marketing and you will find that out on your own. It’s the best way to make money on something you are passionate about.

What are your favorite startups near you?

There aren’t any I know of around here.

Do you have any co-founders? What do they focus on and what do you focus on?

Just one passive investor.

What position did you hire first? Was it the right decision?

Pablo, our senior online marketing manager. Yes, he is still working at SEOintheSUN.

How did you decide on the name for your business?

All my name ideas start with the sun, because that’s what I value most in my life: the subtropical climate here in Tenerife, which is called “Island of the Eternal Spring”. Because a good part of our topics are about SEO, SEOintheSUN was the most catchiest name I could choose.  

What advice do you have for new founders?


Find the tasks that count most and concentrate on getting them done. Don’t waste your time on unimportant stuff.