The 34 Hottest Startups In NYC

New York's startups are building great products for specific problems, often one that is faced by companies rather than teenagers. New York boasts a vibrant startup scene, with entrepreneurs able to tap into the expertise gleaned from other key industries in the city. Many New York based startups are becoming well known and have become very large in recent years. This is a list of startups that will be doing huge things in the near future, some of them already are. These are the hottest startups in New York, right now.



innRoad is a Software-as-a-Service hotel software solution that seamlessly integrates property management, global distribution, bookings and marketing–all on a single, easy-to-use platform designed exclusively for independent hoteliers, small hotel chains and hotel management companies.



SecurityScorecard grading service helps organizations in an increasingly hyper-connected world better identify, understand and manage all key risks their cloud-based information systems and those of their partners face every second of every day.

Its patented solution is the only automated method to monitor all key risk factors on a continuous, real-time basis. This means users will always know the security levels of every organization they work with or share data and be able to take action, quickly and easily.



TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising.



Eyeview is a video advertising technology company and the market leader in providing brands with ROI on their video advertising spend. Eyeview’s VideoIQ platform infuses consumer, brand and retail data into a results-driven decisioning engine to programmatically deliver 1-to-1 personalized video. VideoIQ provides best-in-class access to highly viewable and guaranteed fraud-free inventory across television, desktop, tablet and mobile. Eyeview's platform can be provided as a managed service by Eyeview’s team of analysts, video producers, and campaign experts or through a self-service interface.


eLearning Mind

ELM creates interactive learning experiences using modern brain science and intuitively stunning design.

Whether it’s corporate gamification, multimedia and audiovisual, social and mobile learning – they are disrupting the eLearning industry with their unique ability to incorporate modern UI/UX, instructional design and learning architecture.

They hire artists, train them in the latest eLearning development tools, and then set them loose to perform magic for their clients. They help some of the largest organizations in the world create unique eLearning courses that bring fresh and engaging learning to hundreds of thousands of employees worldwide.


The Hackerati

The Hackerati is a boutique technology consulting organization providing Agile software engineering and delivery in the areas of Big Data, Mobile / Web, and Cloud Services. Their team of unconventional thinkers, visionaries, scientists, and entrepreneurial engineers have assembled to solve their clients’ most challenging technical problems.

In the last couple of years, they’ve worked on a broad range of projects, including fullstack Web (79M unique visitors per month), APIs, native mobile (iOS/Android with millions of downloads), mobile web, e-commerce, machine learning, natural language processing, Big Data (330+ TB/mo), real-time processing (10k events/second), wearable devices, and geospatial applications.



They believe that transparency in real estate information results in more effective deal making.

CompStak is the world's first comprehensive database of commercial lease deal information (comps). Brokers exchange the comps they have at hand, for the specific comps they need.

Residential real estate websites gather home sales comps from public records. In commercial real estate most deals are leases, and there has been no public record for lease comps . . . until now.



RapidSOS is an advanced emergency communication and management Company. Outdated infrastructure impacts millions of emergency calls each year. RapidSOS is developing an advanced technology platform to predict emergencies before they occur, warn people in harm’s way, and ensure that first responders are one touch-away globally.

RapidSOS One-Touch-911 replaces a conventional phone call (still routed via copper wires) with a 3-second push button that transmits all the information 911 needs to respond to an emergency over the cloud and directly into the nearest dispatch center.



Reelio makes it easy to work with the YouTube creators your audience already loves, placing your brand at the center of hundreds of engaging and authentic videos.

The need for brands to be on YouTube is essential. It is the second largest search engine (behind Google), is 20X more engaging than Facebook and 40% more shareable than text. Yet, more than 50% of videos published by the top 100 brands receive fewer than 1000 views.

Reelio analyzes millions of YouTube videos and channels, transforming reams of data into actionable information for brands to better engage their desired audiences in online video. Thought of as the “ for brands and online video creators”, Reelio enables partnerships that are data-driven, people-approved. Completed pilots with Reelio have resulted in, an average of, over 150X the views and 700X the social engagements of brands’ previous in-house video attempts.



PolicyGenius, based in Brooklyn, NY, was founded in 2014 by two former McKinsey consultants who saw a gap in the insurance industry and dedicated themselves to shifting the industry online and into the hands of the consumer.

Through its highly tailored Insurance Checkup, users can discover their coverage gaps and review solutions for their exact needs. The company provides the only place online to shop for life, long-term disability, renters and pet insurance through its highly accurate quoting engines that offer side-by-side comparisons of tailored policies.


CB Insights

CB Insights has become the go-to source for major investors, corporations, banks, media, and B2B sales teams to find data and analytics on private companies, venture capital, M&A and emerging industries.



xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit everyday. Each month, xAd's patented location platform helps marketers reach over 300 million people globally via more than 30 thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence.


Managed by Q

Q makes it easy to run an office, by providing awesome office cleaning and other smart services to help office operations run smoothly. The service comes with an iPad that’s installed for free in your office, and lets office managers and teams manage cleaning schedules, restock supplies, and order on-demand handymen.



Appboy empowers mobile marketers to build better relationships with their customers. They built the world’s best intelligent CRM so marketers can connect human-to-human, at scale, with their customers, driving deep engagement and ROI.

The center of their platform is the holistic user profile that offers a single view of the customer. Their robust audience segmentation and advanced multi-channel messaging allow brands to use the data from those user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels at scale.



Thuzio provides businesses and professionals with an all access pass to celebrity talent and influencers through a comprehensive online platform, talent procurement services and event series. Thuzio’s two unique products –360 and Executive Club – provide the ideal talent solutions for the business community.



JOOR is the leading online global fashion marketplace for wholesale buying. Through their innovative platform and easy-to-use technology they’re pioneering a wholesale evolution – making the process easier and faster not just because they want to, but because they believe the wholesale industry deserves better. They’ve put the entire wholesale buying process online, to enable brands and retailers to drive incremental revenue, cut costs, improve their customer experience and analyze performance through data analytics. 

At Joor, they’re passionate about building smart technology to keep wholesale vibrant. They don’t want to reinvent the wheel, just make it spin faster and easier. They’ve gathered industry experience in both fashion and business to create a marketplace that meets the needs of both. Now, their team is applying that knowledge to drive you forward and give you the intelligence you need to make more informed
business decisions.



BrandYourself empowers anyone to put their best foot forward online. BrandYourself offers tools as well as custom services, including the original do-it-yourself online reputation management tool set. With over 75% of HR departments required to Google your name during the recruiting/hiring process, it's crucial that they can find positive, relevant information about your most recent accomplishments and accolades.


Greenhouse Software

Greenhouse is the only recruiting software designed by people who actually understand recruiting - built specifically for companies who know how important it is to hire great people. 

Being good at hiring isn’t a secret—hundreds of books, newsletters, and articles explain the same best practices over and over again. The thing is, it’s tough to put these best practices to work. So most companies do what’s easy instead of what’s effective. And most recruiting software only does the simple stuff like tracking resumes and hosting a cut-and-paste jobs page. 

Greenhouse is different. It's been designed specifically to help companies get better at the tough, important parts of hiring— things like planning, keeping the whole team organized, and capturing the right data to make informed decisions. 

Greenhouse helps companies craft a comprehensive plan for finding candidates. Their software makes it easy to create job campaigns that use multiple sources and to track where the most qualified candidates are coming from. 

They also help companies design an organized, focused interview process and to identify the specific skills and personality traits of an ideal candidate. Then they help them build tailored interview kits so every interviewer is prepared with questions that focus on identifying those skills and traits. And they make it easy to capture that information so it's clear which candidates are a great fit, and which aren't. 

And because Greenhouse is designed for continuous improvement, they make a point to measure every aspect of the hiring process. They provide companies with hard data so they can see what works and what doesn't. The end result: companies learn how to write more effective job ads, conduct more focused interviews, and evolve their hiring process to be smoother, faster and more effective.



Justworks makes it easy and affordable for businesses to hire and take care of people – freeing them to invest their time in what matters: Building their company. No matter how many employees you have, Justworks gives you access to enterprise-level benefits and services.



At BeenVerified, their overriding goal is a simple one: they want to provide you with access to public information that was formerly only available to big companies and people with deep pockets in a way that is easy, affordable, and fast.



itBit is a financial services company offering a suite of products leveraging traditional capital markets infrastructure and blockchain technology. They provide leading technology solutions and financial expertise through their bitcoin trading services, digital asset trust and custody services and Bankchain, their flagship digital clearing and settlement network for financial institutions.



Canary is the world's first smart home security device for everyone. Canary contains an HD video camera and sensors that track everything from temperature and air quality to vibration, sound, and movement. Controlled entirely from your smartphone, Canary alerts you when it senses anything out of the ordinary — from sudden temperature spikes that can indicate a fire, to sound and vibration that could mean an intrusion. Over time, Canary learns your home’s rhythms to send even smarter alerts.



Conductor is the global leader in web presence management, enabling marketers to create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method that increases both traffic and revenue. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found, and the playbook needed to win more customers online. Conductor’s 500+ customers include global brands like Citibank and FedEx, emerging leaders like Birchbox and Black Lapel, and leading agencies like iProspect and Acronym. Conductor has been recognized by Crain's Best Places to Work in America for five years running.


Maker's Row

Maker’s Row is an online marketplace that inspires American businesses to think domestic first. Their unique platform connects American manufacturers and product-based businesses, making factory sourcing easy. They believe in the dream of entrepreneurs, designers, and small businesses, but understand how complicated the process of production can be. Their mission is to make manufacturing in the United States accessible, simple, and painless.



Betterment is the smarter automated investing service, helping people to better manage, protect, and grow their wealth through leading technology. 

The service offers a globally diversified portfolio of ETFs, designed to help provide you with the best possible expected returns for retirement planning, building wealth, and other savings goals.



SeatGeek is changing the way people discover & attend live events. They enable users to quickly discover tickets to sports & music events and find amazing deals on tickets. 

They're an assortment of bright, talented, and interesting people united by the mission to change the way people buy tickets. By day, they're a group of talented developers, designers, marketers, and businessfolk working together to build something new and different. They represent live event junkies of every kind: diehard sports fans, passionate concert-goers, sophisticated theater enthusiasts, and more.



Grovo is a better way to learn at work. The platform empowers companies with the training technology and content to align, educate, and inspire their teams. From onboarding to professional development, Grovo's 60-second microlearning videos teach everything 21st century employees need, delivered in a way that learners love.



DigitalOcean is simplifying the cloud by providing an infrastructure experience that developers love. Launch an SSD cloud server in 55 seconds and scale your infrastructure with their simple API. Over 550,000 developers deploy their code to DigitalOcean and thousands more are joining every week. 

They're a fast-growing New York based cloud provider that puts developers first. Their goal is to create a frictionless experience that enables developers to deploy faster and scale more easily. They’re committed to building a product that is not only used by millions of developers around the world, but loved by them, too.



Artsy’s mission is to make all the world’s art accessible to anyone with an Internet connection. They are an online platform for discovering, learning about, and collecting art. Their growing collection comprises 350,000+ artworks by 30,000+ artists from leading art fairs, galleries, museums, and art institutions. Artsy provides one of the largest collections of contemporary art available online. 

Powered by The Art Genome Project—a way of providing pathways for discovery for experts and non-experts alike—Artsy hopes to foster new generations of art lovers, museum-goers, collectors, and patrons. They are honored to partner with 3,000+ leading galleries, as well as 400+ institutional partners including museums and foundations from around the globe.



GameChanger Media is changing the way amateur sports team communities collect, manage and consume information. They make software that helps teams be more efficient, informed, and connected. 

Their mobile app and website provide scorekeeping, stats, live GameStream plays and recap stories for thousands of amateur teams. 

GameChanger is free for coaches and scorekeepers. Their business is supported by parents and fans that purchase premium team content.



The RebelMouse publishing platform is built to launch social properties for distributed content, and ultimately convert organic visitors into loyal, lasting audiences by leveraging our distribution graph. Designed for brands and media companies, and unlike traditional CMS platforms, RebelMouse's focus is solely on delivering content--and letting that content sing across social channels. 

Their Rebel Roar program supports a deep, integrated and custom partnership between their company and their clients. They spend up to 8 weeks working hand-in-hand with you to launch as they iterate quickly through designs and create something very custom that can match exactly the vision and needs of your company. Rebel Roar helps their clients grow, leveraging their own personalized and customized infrastructures, seamlessly. 

In addition, their Rebel Runner platform is a nimble publishing solution for launching a new social property. Rebel Runner properties launch quickly, are fully integrated with the social graph, and provide robust editorial tools to help your content succeed. Site layouts are clean, fast, responsive, meta-tagged, and built to support emerging story formats of the social web. 

Whether stories are distributed to an owned property, community, or social networks, the styling and brand customized through their in-house services or by your own developers using Github.



Noom is a New York City based health & wellness tech startup that uses mobile technology to help people lead healthier lives (40 million and counting). While other fitness companies just track, they coach. They learn from the best research in nutrition, psychology and behavior modification and combine it with the latest tech to design next-generation health & wellness apps on Android and iOS.



Casper is a sleep startup that launched with an outrageously comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices. The critically­ acclaimed sleep surface was developed in-house by a team of product engineers with experience from IDEO and NASA, has a sleek design, and is delivered right to your door in a small, “how did they do that?” sized box. 

Experiencing substantial growth, Casper launched a sheet set and pillow in November 2015. The responsive, dual-layer pillow is engineered to stay supportive, cool, and comfortable throughout the night — regardless of your sleeping movements. Engineered with one of the longest, finest cotton fibers in the world, the sheets are the perfect balance of soft, strong, and breathable.



Greatist helps you find what’s good for you. Not like “eat your vegetables, they’re good for you.” More like “here are some choices you can realistically make, stick with, and feel really good about.” Because in the end, you don't have to choose between being happy and being healthy; they're really the same thing.

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