eCommerce Marketing Tips

You can have the best product in the world but if no one knows about your company you'll have a full warehouse for the foreseeable future. Competition in eCommerce can be pretty intense but if you have a high-quality product that consumers love and consistently gets 5-star reviews you can make a marketing plan and get some revenue flowing. Here are some crafty tips to get your eCommerce business noticed.  

As the eCommerce economy experiences rapid growth, more and more businesses will be entering this increasingly crowded space. That means it will be more important than ever to stay on top of SEO to stand out from the competition. Connecting with a skilled SEO expert will help you stay competitive in the long run.

Optimizing your e-commerce site for SEO and ease of use is a vital first step in getting your business off the ground. Make sure page load times are as fast as you can get them. Consumers on the internet are extremely impatient, waiting for a second or two can make all the difference between a purchase and an abandoned shopping cart.

More and more individuals are using their cell phones, tablets and other mobile devices to search for and buy products. If you don’t take mobile into consideration while building your eCommerce business, within three to five years you could be irrelevant.Make sure everything you do online is optimized for mobile.

Diversify your social media accounts. It's tough to find which account will work best for your eCommerce company. You'll want to end up completely focusing on one or two social media accounts but in the beginning, throw spaghetti against the wall and see what sticks. Once you have a platform that is performing well focus all your social media attention on the best performing platform. Create Facebook, Twitter, Pinterest, Instagram, Snapchat, Medium, Tumbler & Linkedin pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best. 

Products that stay back on your shelf and sell slow can, in several instances, cut down your cash flow and decelerate a business’s development. It’s necessary to have closeout sales. Give a discount on these items, it’ll help you sell out and attract new customers as well.

Send an email a few days after your new customer receives their product. Products with reviews have a 10% higher conversion rate than products without and products with 20 reviews or more have an 84% increase in conversions. 

Similar articles & resources: 

https://www.tagove.com/ecommerce-marketing-tips-boost-business

http://www.forbes.com/sites/steveolenski/2015/06/23/tips-for-marketing-an-ecommerce-business/#237ec97c4824

http://tech.co/10-awesome-ecommerce-business-marketing-2015-07

https://www.entrepreneur.com/article/246223

https://www.shopify.com/enterprise/44340355-ecommerce-email-marketing-10-tips-to-boost-product-sales

http://ecommerce-platforms.com/articles/50-unbeatable-ecommerce-marketing-tips